The sneaker collection

the making-of

To bring a streetwear vibe to her collection, Laurence Dacade has commissioned her 2 teenage kids to work on an exclusive sneakers capsule collection.

A family project with the added pleasure of working together, for 2 kids raised in the shoe business, their input into those iconic objects of our era has been crucial yet obvious.

Challenged to keep the brand DNA and echo its aesthetic codes, their input is everywhere, from the pop color palette, to the feminine ruffle and hand lettering details.

As youngsters who move with the times, they also brought ideas on a larger scale, getting involved in the presentation and selling of the collection.

From their shared universe, 2 styles were born, named after Laurence's son of 15, Hindy and her daughter of 18, Lilou.